A lot of times, when we do something, whether it is composing a song, writing a book, creating an artwork, food in a restaurant, in fact, any product or service you can think of, we want to do it in a way that appeals to everyone. We act as if everyone should matter to us when it comes to creating our work.

But should it? Is it even possible?

No, instead of trying to have everyone matter to you and your creation, try to please just 5, 25, or 250. None of us can please everyone. None of us can write a blog post that is loved by everyone.

Everyone matters to someone but not to you.