Strategy according to Roger Martin

Roger Martin is the author of Playing to Win along with A.G. Lafley

Roger Martin says the goal of his book is to make strategy “simple, fun, and effective.” He says strategy should never be more than 5 pages and usually should be able to be summarized to just one page!

Strategy is about choosing to do some things and not other things. Any company that tries to do everything is not going to go very far. What you have to do is pick some things in a way that will allow you to win. He says there are only five choices that any organization (nonprofit or for profit) has to choose from to have a great strategy.

Being better than every body else is not a strategy. Yet many companies simply want to be the best in the industry.